About Us

For Good. For Ever.

What is the Plainview Area Endowment?

The Plainview Area Endowment serves Plainview and the surrounding area by supporting projects that address community needs. It is the largest member of the Community Foundation of West Texas‘s family of affiliates.

For you, it’s a way to lend a hand that’s always ready to help.
For Plainview and the surrounding area, it ensures that help is here when it’s needed – now and for generations to come.

Since 1981, thousands of donors have used the expertise of  the Community Foundation of West Texas to improve quality of life throughout the South Plains area. The Plainview Area Endowment, an affiliate of the Community Foundation of West Texas, was created in 2010 to give the people of Plainview and the surrounding area the opportunity to build a pool of permanent resources exclusively for the benefit of their community.

When life’s been good to you, it’s good to reinvest.

For most of us, that means contributing to local charitable causes periodically. But those who are especially grateful – or those to whom life has been especially generous sometimes want to do more. That’s where the Plainview Area Endowment comes in.

Plainview Collage

History & Mission

Why was the Plainview Area Endowment created?

  • To improve the quality of life in this area
  • To preserve the wealth of this community and keep it working for good
  • To provide a flexible infrastructure that makes it easy and affordable for donors to establish endowments for the lasting benefit of this community
  • To build resources to respond to changing and emerging community needs
  • To assist people in achieving their charitable and estate planning goals
  • To increase overall charitable resources in this community.


What is an Endowment?

An endowment fund is a permanent fund, the principal of which is preserved and invested for long term growth and appreciation. Grants are made from the annual earnings of the endowment. Over time, the value of the annual grants will far exceed the value of the original gifts.

The money stays here!

This phrase sums up true grass roots philanthropy – mobilizing as many people as possible, not just the wealthy, to support their hometowns.  While we don’t know what changes are in store for our community, we do know that changes will occur.  The challenge has united our citizens in new ways to manage these changes for our benefit. The Plainview Area Endowment is the answer.  As an affiliate of the Community Foundation of West Texas it is an ideal vehicle for preserving the wealth of our community and keeping it working for good.  


There are many reasons to give through the Plainview Area Endowment:

  • We are a LOCAL ORGANIZATION with deep roots in the community.
  • We have BROAD EXPERTISE regarding community issues and needs.
  • We provide highly PERSONALIZED SERVICE, tailored to each individual’s charitable and financial interests.
  • We build ENDOWMENT FUNDS that benefit this community forever and help create personal legacies.
  • We offer DIVERSE FUND TYPES, which help people invest in the causes they care about most.
  • We accept a wide VARIETY OF ASSETS, and can facilitate even the most complex forms of giving.
  • We partner with PROFESSIONAL ADVISORS to create highly effective approaches to charitable giving.
  • We offer MAXIMUM TAX ADVANTAGE under state and federal law.
  • We MULTIPLY THE IMPACT of gift dollars by pooling them with other gifts and grants.
  • We are COMMUNITY LEADERS – bringing together resources and ideas for the good of Plainview and the surrounding area.


Roadmap to Strengthening Communities: Community Opportunities and Needs Assessment

The Community Foundation of West Texas and its Affiliates have embarked on an initiative to identify the region’s best opportunities and most pressing needs, and to set bold goals to achieve over the coming years.

What is it like living today in the each of the counties that make up the South Plains region – and what opportunities and challenges face us as we forge a future together? This is a conversation worth having. The facts and figures and perspective offered in each Community Opportunities and Needs Report are meant to help open that conversation.

This important work is a collaboration between the Foundation, many community volunteers, and a partnership team from two national organizations with expertise in regional and rural development: the Center for Rural Entrepreneurship and the Aspen Institute Community Strategies Group.

Read the Hale County Community Needs and Opportunities: A Conversation Opener.

COAN Hale Co

What is a “Transfer of Wealth”?

As assets transfer from one generation to the next, families have a unique opportunity to create a lasting community impact. In places where residents care deeply about the future of their community, like communities in West Texas, this transfer of wealth (TOW) is an important opportunity. Handing down from one generation to the next represents the largest under-developed financial resource in the area. Timing is also critical. For the communities of West Texas, the TOW opportunity begins sooner because of the aging demographics of the region.

If community members want to do something to keep their place great and make it even better, the experiences of other rural communities will show you, this is one of the best ways to achieve it. Starting today will help communities strategize to keep a portion of these transferring assets in your communities – and endowed and used for purposes you and your neighbors care about.

How big is that opportunity?

TOW Handout

Plainview Area Endowment Advisory Board

Rebekah Bernal
Bill Cross, Secretary/Treasurer

Cynthia Davidson
Tim Hardage
Kregg Hukill
Terra James
J. Pat Manning
Willis McCutcheon
Mike Melcher
Monica Salcedo
Corky Terrell
Phyllis Wall, Chair

Freada Warren
Mark Warren, Past Chair


Learn more about the Plainview Area Endowment and download the Plainview Brochure.